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Research papers

Battle for the brain

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
August 30, 2017
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Citation

Miller, C. L. (2017a, August 30). Battle for the brain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/battle-for-the-brain


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
August 23, 2017
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Citation

de Reuver and Jonkheer (2017a, August 23). Stop with why. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/stop-with-why